Perfection for Visual Identity System

 

Definition of VI

Translated as Visual identification, VI is short for Visual Identity and it is the layer of CIS with strongest effect of propagation and infection. Of 83% the external info perceived by the people is through visual channel. That is to say, visual channel is thought to be the most important means of receiving external data. Visual Identity of Enterprise Image is the process in which invisible contents of CI will be transformed into statical visible symbols. With abundant variety of application forms, VI conducts the most direct publication in the most extensive level.

 

Therefore, a scientific design of Visual Identity System with favorable implementation is the very efficiency tool for enterprises to publicize the dissemination of business ideas, promote popularity and model Enterprise Image.

 

Causes of Planning

Along with the gradual expansion, Enterprise is reaching a certain height on management, production and quality. It seems that everything is moving toward the best direction. Nevertheless, the fierce market competition draws the company out of being immersed in the past achievements. And the original version fails to act in line with the actual situation. Thus after internal discussions and evaluations, Shini decides to make a VI system revision.

 

Prospects of Results

The VI system of Enterprise image is composed of concept identity, behavior identity and visual identity. Based on the existing VI standard brochure, the revision is expected to achieve the following goals:

• Standardize uniform identification for Enterprise internal visual identity and related facilities.
• Better strengthen the Enterprise cohesion and advocate cultural spirit.
• Broaden the propaganda so as to let customers know more about the Enterprise.
• Publicize the dissemination of business ideas, promote popularity and model Enterprise Image.

 

Basic Design

A successful design of VI is not a mechanical symbol but a vivid expression centered on MI. Thus, design of VI should reflect Enterprise management idea from a multiple-angle point of view.

 

Instead of a kick in ones gallop, design of VI usually features strong feasibility. If VI implementation is halted off by too much trouble or high costs, then no matter how perfect VI system it is. It will eventfully fall victim to the castles in the air.

 

Criteria of Assessment

• Uniformity in style
• Intensity of visual impact
• Humanization
• Enhance personality and respect nationality
• Feasibility
• Aesthetics
• Strict Management

 

Overall Process

• Preparatory stage
Set up VI design team
Understand MI then determine the form throughout VI system
Collect information to make comparison

 

• Development stage
Design of essential elements
Design of application elements

 

• Feedback and revision stage
Investigation and revision
Revision and stereotyping

 

• Create VI brochure
This is the final stage of VI design

 

Formulation and Promotion

Since the design and promotion of visual identity system involves many professional and technical matters, the specialized talents would be recommended to fulfill the work of perfection mainly to avoid any differences and varied versions, as well as ensure the project quality and save times and costs.

 

Only by strictly according to design standards can the desired image and cultural cultivation be achieved with participated effects. Therefore the implementation of VI system shall be cemented in the form of internal regulations to standardize management. And VI brochure should be issued to various administrative departments and units whereas the requirements must be strictly executed without revising, self-making, publicizing the documents. All the files must be unified planned, produced and managed pertaining to the annual performances assessment.

 

Once the newly VI brochure is released and distributed, the specific contents including image, identification, spirit and idea should be widely applied to Enterprise VI application system. These measures would be greatly of importance in reminding employees of essential ideas of Enterprises when they catch sight of the symbols or colors. In a word, VI system would finally allow employees to get visual sense about Enterprise ideas, exert an influence on their minds so that any behaviors of them running against Enterprise standards can be revised. Gradually, these ideas and standards instill employees in an unconscious way.

 

According to the basic application system of VI system, unified standards should be carried out by classified implementations. Meanwhile, personnel from functional department must conduct inspection to grass-roots units irregularly in order to make the design of VI implemented in a uniform way.

 

Picture: Shini VI Brochure