/ep_edm/en/contect_566.html SHINI PLASTICS TECHNOLOGIES, INC.

Special Reports

2011 Quarter 4 Issue 9

Tailor-made Service

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Overview: Shini Europe, European Centre of Shini, the overseas sales leader, offering a wide range of auxiliary equipment and comprehensive service. Shini Europe means delivery times of only a few days, fully equipped 10,000m2 warehouse at command and the highest level of quality.

 

 

 

To meet the growing needs of the European plastics market, Shini decided to create an organization which would improve on the already high service offered to East and West Europe. One of the primary aims of Shini Europe is to ensure European Customer can enjoy a swift delivery service on a wide variety of auxiliary equipment. We boast a 10,000m2 warehouse which is fully equipped with SHINI products, which means that we are able to offer delivery times of only a few days on all equipment which is available. We also have a stock of spare parts in order to meet and support your ongoing needs as a valued customer – explained Beata Zajic, Sales Manager in Shini Europe.

 

Shini Europe offers a wide range of Shini auxiliary equipment, which has extensive applications in various stages of the production cycle. Constantly expanded product range includes different solutions of auxiliary equipment, which support and increase the efficiency of production processes. A wide range of machines is dedicated to different plastics processing industries and many manufacturing applications. But there is a lot of good equipment at the market and those at a good price also. Strong competition is in every sector and in every market. That’s why companies need to look for new ways to reach customers, before our competitors will do it. Product sales are only one part of the Shini Europe business, company activity is based also on service. We provide distributors/buyers and users with comprehensive services. Our Technical Consultants are able to offer the most suitable solutions so that the production process can be optimized. We offer a full pre- and after-sales care/operate and service, ready to help at any time. ­– said Beata Zajic.

 

The spectrum of crisis in Europe was very strong some time ago, and that is why the pressures on savings were strong. The price was a determinant. Everyone’s looking for savings. Manufacturer as well as supplier, client as well as seller. Now maybe the situation is a little more stable or we get used to with the crisis in a way. – explained Beata. Costs are very important, but quality is still fundamental. The best solution is a perfect combination of price and quality - the golden rule. I think that this means that the Asian machine become an alternative for European brands. – she added. The media and other influential groups highlight that the good quality of Asian machines improve. They are becoming frequent alternative for more expensive European machines.

 

In case of Shini Europe, there is other issue which company use to attract customers – excellent after-sales service. The strongest influence has these kinds of arguments, which benefits we can experiencing the longest or even permanently – that is, service or reliability of machines. I think that argument which appeals the most is what occurs after the purchase – professional staff ready to help, assembly, service, consulting, trainings and above all, availability of all these elements in one place. This is the way to score a goal”. – explained Beata. It’s easy to calculate. The best "argument" is a satisfied client, who had cooperated with us, who had a chance to work on our machines and use our service. – she added later.

 

Shini Europe provides distributors with the best conditions of dealing (their business) – increase their knowledge and develop skills, as a key issue for the growth of sales in times of increasing competition at the market. Shini Europe organizes in Poland training series called: Shini Essential” – focused on SHINI products. Plan includes two trainings per year: as a spring and autumn sessions. Each one will be focused on different issues, i.e. automation, drying, granulating etc. The first session about Robots of SHINI” has already taken place. From 8 till 9 of June 2011 participants improved knowledge of the Shini robot. All range was shown and participants have opportunity to ask all need questions, solved all problems as well as exchange the opinion and feedback from customers. All our guests have also possibility to practice to put set up for robot which was instated on the machine – added Beata Zajic. Thanks to the meeting, became possible the exchange of experiences between distributors, so important during the cooperation. During the meeting there was the time to increased knowledge as well as for integration. Exchange of experience relating to the sale, contact with the Client, creating competitive offers, B2B and B2C relationships etc. in the future become an important benefit of all Shini distributors. We hope that through such meetings relationships with distributors will strengthen even more and became the basis for a future cooperation. Summarizing, see you at the next training in the autumn. – summarized Beata.

 

Foreign sales of Shini reaches about 30 percent of all income and 1/3 of products are distributed on European markets. Big share in these results has Shini Europe. All Shini Europe’s actions together – marketing, sales, service, trainings – in effect, bring to company’s success. Shini Europe, year per year, has recorded constantly sales growth and in 2010 become the best overseas seller. This is not our last word, we still strive forward, providing our customer and Clients with wide range of assistance. Our plans are more ambitious than ever. Every next deal, every sold equipment, gives us strong feedback that every actions we put up, lead us in the right direction. – said Beata. Shini Europe’s organization developed intensively, opened to the new directions and markets. We started cooperation with Russia and again with Ukraine. Only in this year Shini Europe has already present at 5 fairs in and will be present on 4 more. In addition to growth of sales, request for technical support is getting bigger and bigger, that’s why Shini Europe team is growing and steadily develops its skills and knowledge.

 

So what is the recipe for success? The answer is easy: the comprehensive service. I mean full customer support in any time in any situations and also commitment in all different actions. Availability of equipment, quick response to customer needs, quality of service – this is what counts. And the most important: big flexibility. –summarized Beata Zajic.